Take Currency Symbols Off The Menu, Restaurant Patrons Spend More

Have you ever noticed that the menus in nice restaurants leave the currency signs off prices, or spell them out in words rather than Arabic numerals? The intended effect is pretty much what you would assume - to remove the association between prices on the menu and actual money. Now, there's actual academic research showing that half of this theory is true. Link

Social Media for Restaurants

Restaurant Marketing - Watch more Funny Videos

How to Use Twitter for Restaurant, Function & Bar Marketing

Modern marketing is about conversations, not just one-way broadcasting.

Twitter is a great tool for online or 'social media' marketing: it's free, and only needs a small time commitment. It's also a good way to 'find your voice' and practice writing short sales messages. If you have time to write one promotional text message each week, you can manage Twitter!

More than ten million people are using Twitter - if you've got a demographic that's young, educated and online, you have many of them who will be interested in your 'tweets'.

Full article.

Hold the Phone

Cornell Study Shows Value of Telephone and Online Reservations

Restaurant Industry Research Stresses Importance of Offering Both Methods, to Cater to Customer Needs for Convenience and Personal Touch.

Restaurant customers like the convenience of the internet, but they appreciate the personal touch of telephone reservations, according to a new restaurant industry study from Cornell's Center for Hospitality Research.

More.

Fun Dining

Bringing Fun Back to the Dining Experience. Link.

Are you where your customers are looking?

63% of consumers and small business owners turn to the internet first for information about local companies 82% use search engines to do so

But.... only 44% of small businesses have a website
And...less than half spend less than 10% of their marketing budget online

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Twitter

Are you marketing with Twitter? Simply sign up and ask your patrons to follow you. You can put a sign up in your restaurant, put it on your website and have servers tell their customers.

You can announce specials and other relevant information. All in 140 characters.

Here is a app where you can create coupons and send them out to your twitter followers.

Here are some restaurant resources that are twittering. You can sign up to follow their twitters and see what others are doing.

• The New Kings
• Patsysync
• Restaurant Food

Type restaurant into the Find People search for many more.